Patricia Paños, a lifestyle coach with a minimalist and deep approach, came to the studio after experiencing a significant personal transformation due to illness. Although she had a new logo for her personal brand, she wasn’t sure how to develop her identity. Additionally, her website didn’t fully reflect the essence she felt she needed to convey.
Our collaboration began with a thorough brand review, focusing on how to apply her new brand identity across key offerings, particularly her newsletter. This led to creating the sub-brand *minima.lista* – a name that perfectly encapsulated her message. During this process, we also recognized the importance of incorporating professional photography.
Working closely with Patricia, we aligned her brand identity so it can truly reflected her vision. The creation of *minima.lista* as a sub-brand provided clarity to her message, while a carefully planned photo shoot captured her warm, feminine aesthetic. This cohesive and authentic brand identity gave her the confidence to fully launch her vision.
Working with Mercy has been like a breath of fresh air. Beyond her exceptional professionalism and creativity, what truly stands out is how approachable and present she’s been throughout the process. I came to her studio with a new brand identity but felt lost about how to bring it to life and make my website reflect my true vision. Mercy went above and beyond – not just reviewing my existing identity, but guiding me to express it authentically and purposefully.
Our collaboration led to the creation of minima.lista, a sub-brand that perfectly captures my message. The photo shoot we planned hit exactly the right note – warm, approachable, and feminine – giving me everything I needed for a cohesive brand launch. I’m incredibly grateful for both Mercy’s guidance and Lena’s expertise as their trusted photographer for personal brands.
The Visual Corner is a creative branding studio specialized in brand identity & web design, brand strategy, as well as personal and corporate brand consulting for business owners and leaders who work guided by their values and purposes. Based in Barcelona, we work with international clients, providing personalized services to help you highlight the unique vision and message of your brand.
