Hanami Floral was already operating at a high level, creating elevated floral compositions for private clients and institutional commissions, including work for the President of Portugal. The quality of the practice was established, yet its digital presence did not reflect the depth, artistry or positioning of the brand.
Referred through a trusted Portuguese client, the project focused on articulating an existing excellence into a coherent brand and digital identity. The objective was to provide visibility, clarity and a structured platform capable of showcasing past work while clearly presenting the studio’s offer across Portugal and Italy.
A bold and feminine brand identity was developed to express the founder’s strong personality, artistic background and education in interior design. The visual language balances confidence and refinement, allowing the work to remain central while reinforcing a distinctive brand presence
Mercy helped me shape my brand and website during a personal moment when making decisions wasn’t easy.
She was patient, gave me the time and space I needed to consider options, and guided me in building the brand I have today. Her SEO expertise helped me establish a strong online presence in a new market. Now, when clients visit my site, they immediately sense the level of professionalism, and my offer is completely clear.
She taught me the importance of an impeccable brand presence and the clarity that makes it easy for the right clients to book me. Working with Mercy was a strategic investment in my business.
