The new visual identity evolves from a sweet and conventional image into a feminine, powerful, and professional language. Each visual and digital element has been carefully designed to align with a life experience marked by maturity, global perspective, and unapologetic authenticity.
Living between Chile and Barcelona and working internationally, the brand now reflects an iconic presence, confident and coherent, capable of holding a deep message within a refined and timeless aesthetic.
“From the very first conversation about my brand and website, Mercy was incredibly honest and direct. She clearly expressed that the identity I had at the time did not represent the woman she saw in front of her. There was a disconnect between my presence, my power, and the image I was projecting online, and that needed to be realigned in order for the brand to remain coherent and strong.
Working on the website became both a professional challenge and a profound inner process. It placed me in front of my business in a way I had never experienced before. Mercy guided me through a conscious and deeply intuitive journey that allowed me to see my full potential with greater clarity and translate that essence into a visual language my audience could truly feel.
The results speak for themselves. Our work together continues as the brand grows and evolves, expanding into the future with a renewed sense of purpose and strength.”
