Andra is a highly qualified fine jeweler, gemologist, and valuer based in California, specializing uniquely in sustainably sourced diamonds and sapphires.
Her admiration for these specific precious stones stems from the belief that receiving one is not just accepting a gift but embracing ‘a true gesture of love.’ She has been in the market for several years, and a significant portion of her private clientele is international.
Even though she already had the network and reputation in her exclusive field, her brand identity wasn’t working at the same level as her design pieces or professional services and wasn’t aligned with her clients’ expectations. When she contacted us, she was advised that rebranding had to be a priority and had to be very on point if she wanted to attract online the same level of clients she already had.
To work on a project of this kind, it is crucial to have a deep understanding of the elements related to the high-end jewelry sector, to know what language and tone should be used with this type of clientele, and to be aware of the reference brands in the sector. Her new brand should not only inspire confidence but also highlight her value as a gemologist and her expertise as a jewelry designer.
Once we analyzed her market, design style, and the type of audience she wanted to connect with through her digital home, we developed a brand identity and online store that reflects her personality and the brand’s essence. The new typography is a testament to fine craftsmanship, and accompanied by a muted color palette and rich textures, the new brand and packaging exude elegance and quality.
I chose to work with you based on a recommendation and because I felt a deep connection with your aesthetic and vision. Your brand exudes elegance and sophistication while maintaining a modern character. It’s evident that you understand your clients—delving into their psychology, business, and profile to deliver high-end, well-designed projects. Your niche in the luxury market aligns perfectly with what I was seeking.
The new brand identity you crafted for me not only represents who I am but also aligns seamlessly with my envisioned image. I am incredibly thankful for the outstanding outcome and look forward to continuing our collaboration in the future.
The Visual Corner is a creative branding studio specialized in brand identity & web design, brand strategy, as well as personal and corporate brand consulting for business owners and leaders who work guided by their values and purposes. Based in Barcelona, we work with international clients, providing personalized services to help you highlight the unique vision and message of your brand.
