Premium branding and design studio The Visual Corner Barcelona

Bespoke branding, e-commerce design & Packaging

ANDRA STEINE

AN ELEVATED IDENTITY with character for a ethical bespoke jewelry designer Andra Steine by The Visual Corner studio

An elevated Brand Identity design with character for a ethical bespoke jewelry designer.

CONTEXT

Andra is a highly qualified fine jeweler, gemologist, and valuer based in California, specializing uniquely in sustainably sourced diamonds and sapphires.

Her admiration for these specific precious stones stems from the belief that receiving one is not just accepting a gift but embracing ‘a true gesture of love.’ She has been in the market for several years, and a significant portion of her private clientele is international.

CHALLENGE

Even though she already had the network and reputation in her exclusive field, her brand identity wasn’t working at the same level as her design pieces or professional services and wasn’t aligned with her clients’ expectations. When she contacted us, she was advised that rebranding had to be a priority and had to be very on point if she wanted to attract online the same level of clients she already had.

APPROACH

To work on a project of this kind, it is crucial to have a deep understanding of the elements related to the high-end jewelry sector, to know what language and tone should be used with this type of clientele, and to be aware of the reference brands in the sector. Her new brand should not only inspire confidence but also highlight her value as a gemologist and her expertise as a jewelry designer.

BESPOKE BRANDING, WEB DESIGN & PACKAGING for ANDRA STEINE jewelry designe by The Visual Corner studio
BESPOKE BRANDING for ANDRA STEINE jewelry designed by The Visual Corner studio
BESPOKE WEB DESIGN & for ANDRA STEINE jewelry designed by The Visual Corner studio

The result

Once we analyzed her market, design style, and the type of audience she wanted to connect with through her digital home, we developed a brand identity and online store that reflects her personality and the brand’s essence. The new typography is a testament to fine craftsmanship, and accompanied by a muted color palette and rich textures, the new brand and packaging exude elegance and quality.

BESPOKE BRANDING for ANDRA STEINE jewelry designed by The Visual Corner studio
BESPOKE BRANDING for ANDRA STEINE jewelry designed by The Visual Corner studio

I chose to work with you based on a recommendation and because I felt a deep connection with your aesthetic and vision. Your brand exudes elegance and sophistication while maintaining a modern character. It’s evident that you understand your clients—delving into their psychology, business, and profile to deliver high-end, well-designed projects. Your niche in the luxury market aligns perfectly with what I was seeking.

The new brand identity you crafted for me not only represents who I am but also aligns seamlessly with my envisioned image. I am incredibly thankful for the outstanding outcome and look forward to continuing our collaboration in the future.

Andra Steinemann

WE ARE HERE TO HELP YOUR BUSINESS THRIVE.

ARE YOU READY to create a BRAND that STANDS OUT?