The idea for the project had been playing on the mind of its founder since becoming a mother with her first child.
We helped her to create and define the brand. We established that visual imagery was key, as were the products’ eco friendly credentials – 99% sustainable. It was therefore important that we focused on these two main things in order to successfully appeal to parents of babies, toddlers and older children.
The project with Lolaletoast was a great example in how we can assist a brand from initial stages to the very end. We helped with the design of the toys (natural rubber teethers), creation of the brand name, the design of sustainable packaging, creation of the brand identity, design of the website and a corporate photoshoot.
In its first year, the brand is already enjoying a successful presence in Europe and Chile.
Working with Mercy brought incredible clarity, focus, and confidence to my business.
Her creative ideas were spot-on, and she brought a brand to life that perfectly reflects my vision. More importantly, the new branding resonates deeply with my target audience and works like a charm in my ideal market.
I couldn’t be happier with the results.
